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This allows you, the retailer,
to influence in-store decisions more
effectively and increase your revenue!
The world of in-store advertising is no longer simply static images and text. You can now show animation, tickers, rolling images and high-definition video anywhere within your organisation! Control your signs in real time from one simple and secure web-based administration portal.
Retail is changing!
11.2%* uplift in sales with digital signage
*Source: industry research figures
Digital signage will make your store a destination brand for customers and help to influence their in-store decisions more effectively.
*Source: IGD’s ‘maximising the impact of trading relationships’ report, April 2010
In a fast changing world, you need to be able to react quickly. The ability to change key messages instantly across your retail network will give your business a clear competitive advantage and enables you to plan and react at short notice.
What is digital signage?
Digital signage is becoming one of the most important parts of the marketing mix as it can target customers in shopping mode.
This allows retailers to influence in-store decisions more effectively. DMP’s technology allows screens to be updated in real-time, therefore the marketing material on display can be location targeted and personal to both the shopper and the individual store.
DMP’s Media Control Hub will broadcast everything and anything you create – from static words and picture images, through to tickers, animation and full HD quality television.
Too many limitations exist with first-generation digital signage, so retailers have delayed investing. DMP’s solution is the next generation of digital signage that includes all of the features you need to influence customers whist in shopping mode and enhance their retail experience.
DMP works with clients who recognise that engaging with customers is paramount to maximising brand identity and sales performance. Our leading-edge Media Control Hub range of products enables deployment of unlimited content across multiple display screens. The advantage we offer is being able to control your own content and instantly change your message remotely. Imagine being able to control multiple screens across numerous locations at anytime…
All you need is an Internet connection and the Media Control Hub from DMP.
Our signage solution allows you to:
- Promote new lines/services;
- Advertise special promotions;
- Advertise surplus and/or time-sensitive stock;
- Show live video of in-store activities such as product demonstrations;
- Display information such as opening hours, directions and customer assistance;
- Drive traffic to particular areas in the store;
- Advertise special promotions;
- Entertain customers in queues to reduce their perceived wait time;
- Develop new revenue streams from third-party advertisers;
- Enhance your customers’ shopping experience, both visually and aurally.
