DMP were called in by the Club to revamp its digital signage system – a form of electronic display that shows information, advertising and other messages on screens – which replaces the traditional static, retail signs and billboards.

DMP worked with both Manchester City’s IT and marketing departments to develop a new system – capable of broadcasting in hi-definition – to keep staff, and staff, well and truly in the picture of the latest merchandise, special offers, events and team news.

Technical Director Peter Hill said: “The team at Manchester City began investigating the need to upgrade their existing signage system at the end of last year, and, after considerable research, contacted us.
“Our system is unique, highly adaptable and flexible and the software is written by our team in Leeds.”

CEO Nicholas Fearnley said: “We were not only able to meet the Club’s exacting requirements, but surpass them.

“With our system you can change instantly what is being screened, stream videos in high-definition and track sales and responses to promotions. It’s a very powerful marketing tool.

“It can also be operated from anywhere in the world, via a laptop or even an Iphone. There is no other system in the world like this.”

Danny Wilson, Head of Supporter Experience at Manchester City said: “The digital signage system has provided the Club with a unique communication channel through which to engage supporters visiting the Citycentre – our retail and ticket sales facility.

“The ability to broadcast multiple content in real time, including high definition video and commercial promotions, is another example of our commitment to delivering a premium supporter experience across all touch points.”

Instead of taking unofficial time off to watch England games in the pub or at home, this hi-tech device means workers can now view all matches in stunning hi-definition from the comfort of their workstations.

Four years ago it was estimated that each World Cup game cost UK businesses a combined loss of £400 million, and a staggering fivemillion working days were lost throughabsenteeism, extended lunch breaks and alcohol-impaired performance caused by watching it in the boozer.

But during the 2010 World Cup periodwhich kicks off on 11th June, Leeds-based Digital Media Projects is offering companies an opportunity to hire the high definition media server (HDMS) system and ensure a full squad turnout each match day.

“Our HDMS system means businesses can now put TV channels and pre-recorded material through their computer network, and during the World Cup this will mean every employee can potentially watch live games from their workstation.”

It doesn’t matter if companies have three networked PCs or hundreds, one box will service any number. All that’s needed for DMP to set the system up is an existing freeview TV aerial or satellite dish, a TV licence and 45 minutes. It’s that simple.

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