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On a recent trip to London, I was in a station with a large format LED panel display. The screen in question boasted similar dimensions to a standard printed billboard, so it was a significant size.
Why content is king when it comes to large format displays
Posted by Harriet on May 16th, 2012 with one commentGoogle glasses could make ‘store as a showroom’ the future for retail
Posted by Nicholas Fearnley on February 27th, 2012 with no comments
There is a rumour that Google are releasing some very cool glasses later this year, which will project information, entertainment and (as you would expect from Google) advertisements onto the lenses. For those of you imagining a Wall-E-esque dystopia where human interaction becomes a thing of the past, fear not! We hear the glasses are not being designed to be worn constantly, but will be more like immersive smart phones, providing services as and when needed.
In this advert saturated age, why digital signage makes sense
Posted by Harriet on September 16th, 2011 with no comments
We are constantly bombarded by advertising messages every day. On the television, the Internet, sides of buses, billboards, social networking sites, shop windows and even our mobile phones.
With such a saturation of adverts everywhere we look, marketers are finding it more and more difficult to make their messages memorable. And the general public are finding it easier to zone out altogether.
The Jobs Factor: learning from Apple’s success
Posted by Harriet on August 25th, 2011 with no comments
You may well ask what a digital signage and IPTV company is doing blogging about Steve Jobs. Well, we like technology (being a technology company) and we like Apple (Macs all the way here), so it felt fitting to comment on an historic day in the annals of one of the world’s most well-known companies. Plus their products all have a key attribute which is close to our hearts (more on this in a bit).
